BETC Graffiti General Intro
Motion graphics and an animated spray splash for the launch of BETC's Graffiti General website.
Early Experiments
The text reveals sit on top of a frame extracted from the film footage, with a seamless transition between the live film and the stylized graffiti treatment.
Credits
BETC
- Creative Direction
- Ivan BeczkowskiChristophe Clapier
- Art Direction
- Julien Derreveaux
- Motion Graphics
- Mattias Peresini
