Van Cleef & Arpels

Cadenas

3D liana integration and post-production for a Van Cleef & Arpels Cadenas commercial, with BETC.

My roles
3D Liana Integration

Shader Look Dev & Compositing

Agency
BETC
Expertise
Luxury
Date
March 2016
Type
3D Post-Production

Overview

BETC asked me to integrate a 3D liana into filmed shots for Van Cleef & Arpels Cadenas. Donald Simonet modeled the liana. I handled the look dev, lighting, tracking, rotoscoping and compositing. The goal was to make the 3D element sit realistically in the footage.

Shader look dev for the liana

The liana needed to feel organic and slightly translucent, while still staying elegant beside the watch. I developed the material shaders and experimented with different subsurface scattering setups to get the right balance between plant-like softness, depth and luxury finish.

Credits

DTOUCH Paris

Editing, Product Cleanup & Grading
DTOUCH Paris

Point Flottant Studio

3D Liana Integration
Mattias Peresini
Liana Modeling
Donald Simonet
Shader Look Dev, Shading & Lighting
Mattias Peresini
Tracking, Rotoscoping & Compositing
Mattias Peresini

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