Brand Animation
A playful 3D motion design film for Cegid, bringing their brand values to life through abstract animated scenery.
Motion design brand manifesto for Cegid
Cegid approached me to create a 3D animation illustrating their brand vision. I adapted their script into a motion film with them and designed a 3D style that fits their brand guidelines.
Rémi Loger and I animated the film, using a range of motion design techniques to put each message into motion. Leaning on Arnold's shading in Cinema 4D, I generated fully procedural compositions for both the shapes and the colors, while keeping full control over the art direction.
To bring in the titles and text, I used 3D camera projection to place the typography inside the abstract 3D compositions. That let me fit a lot of 2D text into the animations while keeping it grounded in the 3D, with object masking and shadows falling on the titles.
Early experiments
A few early tests of 3D graphic compositions, while I was researching the style for the film.
Credits
Cegid
- Production
- Camille LacValentine Bissuel
Voices
- Sonacom
Music
- Obny
Point Flottant Studio
- Creative & Art Direction
- Mattias Peresini
- 3D Animation
- Mattias PeresiniRémi Loger
- Shading, Lighting, Rendering
- Mattias Peresini
