J12 VR Experience
A playful interactive VR experience for the new Chanel J12 watch, where you use the controllers to handle the 3D elements and unveil the products.
The concept
Chanel wanted a fun way to present their new J12 watch. I proposed a stylized interactive VR app built in Unity, and they liked the idea. It had to highlight three themes at the heart of the J12 DNA: high-performance ceramic, automotive and sailing.
Jerome Levilly modeled and shaded the 3D, Joseph Merdrignac developed the app in Unity, and the three of us shaped the storyboard and art direction together.
Concept & storyboard
Below are the stills we used to validate the concept and the mood with the client.
Credits
Chanel
- Production
- Alexandre Veinand
Point Flottant Studio
- Concept & Creative Direction
- Mattias Peresini
- Storyboard & Art Direction
- Mattias PeresiniJerome LevillyJoseph Merdrignac
- 3D Modeling / Shading
- Jerome Levilly
- Unity 3D Development
- Joseph Merdrignac
