Louis Vuitton

Chinese New Year 2020

Twelve animated watch faces for Louis Vuitton's 2020 Chinese New Year, each a hand-designed zodiac animal looping with a Louis Vuitton product.

My roles
Direction & Character Design

3D Animation

Director
Mattias Peresini
Expertise
Motion Design
Date
January 2020
Type
Watchfaces Animations

Twelve animals for the Chinese New Year

For Louis Vuitton's 2020 Chinese New Year, I designed and drew the twelve animals of the Chinese zodiac, and carried their design through the validation rounds with the client. Each watch face pairs an animal with a Louis Vuitton product in a short loop.

I animated most of the characters in Cinema 4D and had a lot of fun giving them life, from the drawings to the playful way each animal plays with its product. Rémi Loger animated the rat, Jerome Levilly, Rémi and Pompidou handled the modeling, and Wipix took care of the rigging.

Credits

Louis Vuitton

Production
Bertrand DolciThibaut PellegrinAlexandre FrihTulika Jain

Bressan Design Studio

Creative Direction
Mirko BressanDaniel Lazzari

Sfeir

Production
Vathenbala Balasubramaniam

Point Flottant Studio

Direction
Mattias Peresini
Character Design
Mattias Peresini
3D Animation
Mattias PeresiniRémi Loger
3D Modeling
Jerome LevillyRémi Loger

Collaborators

3D Modeling
Pompidou
Rigging
Wipix

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