Carita

Biotech Gold

CGI shots for Carita's Biotech Gold campaign, made with Velvet for a film directed by Wilfried Martin.

My roles
3D Animation

Lighting, Shading & Compositing

Client
Carita
Production
Velvet
Director
Wilfried Martin
Expertise
Cosmetics
Date
October 2023
Type
3D Simulations

CGI for Carita's Biotech Gold

Velvet brought me onto Carita's Biotech Gold campaign to make a set of CGI shots for the film, directed by Wilfried Martin. I animated them and did the lighting, shading and compositing, with Jean-Baptiste Baudet on the simulations. The brief was to visualise the science behind Biotech Gold, so each shot had to feel precise and precious at once.

Biotech Gold Cell

I designed and animated a cell travelling from its origin down through the skin's layers, abstract but on-brand, kept elegant to match Carita's aesthetic.

Golden Bubbles

A simple shot at heart, but the high-dynamic-range golden light and the refractions through the bubbles give it a striking contrast.

Centrifuge

Jean-Baptiste Baudet ran the fluid simulation for the centrifuge, an elegant golden liquid abstracting the process; I lit and composited it.

Face FXs

For the effect of the cream on the model's face, we first built a digital double, a 3D face matched to her proportions, then used rotomation to lock it to her real movements. From there I could lay motion-graphics effects straight onto the face.

Credits

Velvet

Production
Alexandra Guichard

Point Flottant

3D Animation
Mattias Peresini
Lighting, Shading & Compositing
Mattias Peresini
3D Simulations
Jean-Baptiste Baudet
Immersive Garden — Masar

Immersive Garden

Masar