Mother & Father’s Days 2023

Mother's Day 2023

Seiya brought me in for Prada's Mother's Day 2023 campaign with a nice idea: turning Prada's iconic perfumes into charming robots. I directed the series of 3D films and handled the editing, lighting, shading and compositing, with the Point Flottant team on the animation and modeling.

The robots assemble and set off through a minimalist landscape, reaching a gift box at the end, a quiet nod to the art of gifting.

Father's Day 2023

The Father's Day film mirrors the Mother's Day concept with a more masculine touch. I swapped the hero product from Prada Paradoxe to Luna Rossa and shifted the palette to match.

One shot, many versions

The campaign came with a lot of deliverables: Mother's and Father's Day, different product line-ups and colour schemes, several lengths and aspect ratios. Paradoxe led Mother's Day and Luna Rossa led Father's Day, and the secondary products changed from cut to cut.

To keep all of that manageable, I built the project on Cinema 4D's Take System, so each shot could render in every one of its product and colour configurations from a single scene, instead of being rebuilt by hand for each version.

Deliverables

That's what let a handful of setups turn into dozens of finished films across the whole campaign.