Chinese New Year 2020
3D animations for Dior's 2020 Chinese New Year campaign, revealing their iconic perfumes in a world of golden particles and ribbons.
3D product film for CNY 2020
For their 2020 Chinese New Year campaign, Dior Parfums built an elegant look around golden particles and ribbons. I directed the 3D film and animations for CNY 2020, with seamless transitions between the products across the piece.
Jerome Levilly modeled the Dior products, from the iconic perfume bottles to the skincare and lipsticks, sculpting hand-crafted details in ZBrush to push the fidelity of the renders. Rémi Loger and I animated the film, we shared the shading and lighting, and I did the compositing.
3D loop animations
We also made a set of looping animations used as GIFs on Dior's social accounts. In the same visual style as the film, they play with the boxes, the makeup bag and the golden particles.
Lipstick box 3D Loop
CNY Gift Boxes 3D Loop
Credits
Parfums Christian Dior
- Creative Direction
- Aurelie Pyvka
- Art Direction / Storyboard
- Lisa Bouvard
- Production
- Aline Micheli
Point Flottant Studio
- Direction
- Mattias Peresini
- 3D Animation
- Mattias PeresiniRémi Loger
- 3D Modeling
- Jerome Levilly
- Shading & Lighting
- Mattias PeresiniRémi Loger
- Compositing
- Mattias Peresini
