TMall Launch
A full 3D film for Dior's launch on Tmall in China, journeying through their iconic fragrances and cosmetics.
A 3D film for Dior's launch on Tmall
For their launch on Tmall, the big Chinese e-commerce platform, Dior asked me to direct a full 3D film showcasing their iconic fragrances and cosmetics. It plays as a magical journey from Dior's Avenue Montaigne building in Paris to the Shanghai skyline: a silver star travels through the products, trailing 3D particles, and as it passes each one, the products levitate before settling back into their gift boxes.
Jerome Levilly modeled every product in 3D. Rémi Loger and I animated the film, the three of us handled the shading and lighting, and I did the compositing. I paid close attention to the materials so each product reads photoreal.
3D animation loops
I also made a few looping animations set in the same universe as the film.
Capsule 01
A 3D loop showcasing Dior's most iconic perfumes: J'adore, Miss Dior and Sauvage. The silver star circles the products endlessly, always climbing the mountain of gift boxes.
Capsule 02
The camera flies in a seamless loop around opened Dior gift boxes, revealing the levitating products.
Capsule 03
A continuous forward camera move through an infinite stage, passing levitating Dior products.
3D Dior facade modeling
The launch also called for several stills, for print and digital. I built the iconic Christian Dior facade in 3D, fully procedurally in Cinema 4D. Splines and boolean spline operations, with custom bevel profiles for the mouldings, generated all the wall extrusions and ornamental details, so the whole facade stayed editable end to end.
Credits
Parfums Christian Dior
- Creative Direction
- Aurelie Pyvka
- Art Direction / Storyboard
- Edmond Luu
- Production
- Aline Micheli
Point Flottant Studio
- Direction
- Mattias Peresini
- 3D Animation
- Mattias PeresiniRémi Loger
- 3D Modeling
- Jerome Levilly
- Shading & Lighting
- Mattias PeresiniRémi LogerJerome Levilly
- Compositing
- Mattias Peresini
