Chinese New Year 2021
3D flower-growth films for Dior's 2021 Chinese New Year fragrance campaign.
A 3D film for the 2021 Chinese New Year campaign
For the 2021 Chinese New Year campaign, Dior built a visual style around painted flowers. They asked me to create 3D content in the same aesthetic, with flowers and plants growing around their perfumes.
I handled the art direction, laid out each scene, and did the shading, lighting and compositing.
The procedural floral growth system
Jérémy Reveniaud and the team built custom tools in Houdini to grow the plants, branches and flowers, using L-system formulas to model the branches procedurally, while I kept control over the art direction of each tree.
I wrote fully procedural shaders in Arnold for the flowers, so every petal could carry its own unique design.
Animated loops
Using the same growing-plant setup and lighting, I built several animated loops in the world of the main film.
J'adore
Miss Dior
Rouge
Capture Totale
Prestige
Trousse Rouges
Coffret Miss Dior
Credits
Dior Parfums
- Creative Direction
- Aurelie Pyvka
- Art Direction / Storyboard
- Edmond Luu
- Production
- Aline Micheli
Point Flottant Studio
- Art Direction
- Mattias Peresini
- Layout
- Mattias Peresini
- Shading, Lighting & Compositing
- Mattias Peresini
- 3D Modeling
- Jerome LevillyJérémy Reveniaud
- Procedural Setup & Animation
- Jérémy ReveniaudRémi Loger
- 3D Simulations
- Jérémy Reveniaud
