Chérie Je T’aime
3D product visuals for the launch of Kate Spade’s Chérie Je T’aime fragrance.
Overview
For the launch of Kate Spade’s Chérie Je T’aime fragrance, I created the CGI product visuals. I modeled, lit, shaded and rendered the bottle, and animated a short end tag for the films.
Key Visuals
Two hero images, built around the light. I balanced the softness of natural daylight against the polish of studio photography, so the bottle reads as a real product, with rich reflections and refined highlights, the finish a high-end fragrance campaign asks for.
Flexible layouts
I delivered every visual in layered formats, so the bottle could be recomposed across extreme horizontal and vertical ratios without breaking the framing.
High Resolution Renders
Everything was rendered at ultra-high resolution for print and digital. I kept a close eye on material fidelity and texture, so it stays sharp even at large scale.
End Tag morphing animation
I also animated a subtle end tag for the campaign films. Delivered with transparency, it reveals the bottle with a delicate morph and an animated charm, a final beat of brand storytelling.
Credits
Point Flottant
- 3D Visuals & Animation
- Mattias Peresini
