Overview
For Lancôme’s Chinese New Year 2024 campaign, the agency Onirim built a storyboard and concept from a beautiful illustration Lancôme had created for the year. I directed the 3D film that brought it to life, and handled the animation, shading, lighting and compositing. The Point Flottant team took the modeling, rigging and simulations.
Dragon animation
The dragon was the heart of the film. Its shots were brief, but getting them right was the real challenge: I was after a graceful, sinusoidal flight that read as natural rather than animated. It took many passes, and a lot of back-and-forth on the rig, before the motion felt alive. Everything around it, from the mountains to the water and fog, was built to sit inside the agency’s and the client’s vision.
Credits
Onirim
- Production
- Pierre Beuchet
- Concept & Storyboard
- Marie de Rohan Chabot
Point Flottant
- Direction
- Mattias Peresini
- 3D Animation
- Mattias PeresiniErwan Stephan
- Shading
- Mattias PeresiniSamuel Fiser
- Lighting & Compositing
- Mattias Peresini
- 3D Modeling
- Samuel FiserMattias PeresiniBenjamin Harfenist
- Dragon Rigging
- Mattias PeresiniSamuel Fiser
- Simulations & FX
- Jean-Baptiste Baudet
Collaborator
- Dragon base modeling & rigging
- Francis Bièvre
