Premiere Concentre

Liquid textures for Première Concentré

I directed this short 3D film for Kérastase’s new Première Concentré. I ran the fluid simulations and did the shading, lighting and compositing myself, with Valère Courteille on the modeling and surfacing. The brief was a set of playful shots where the liquid meets the product, its texture front and center.

I used soft, direct lighting to catch the fluid’s refraction on the metal of the bottle, so the label distorts gently as the liquid moves and changes shape.

Visual Explorations

Early on, I tested different ways for the liquid to meet the product. The film below collects some of those experiments, bubbles and fluids drifting around the bottle.