L'Oréal Paris Nude Confidence
CGI shots for L'Oréal Paris's Nude Confidence campaign, made with Velvet.
Overview
For L'Oréal Paris's Nude Confidence campaign, I worked with the agency Velvet on a set of CGI shots that slot into their final edits, under their creative direction. I ran the 3D production of the shots, from modeling to final compositing.
The range
Six shades of the range side by side. Nude tones sit close to each other, so the lighting and shading had to keep each shade true to the product and distinct from the next.
The applicators
Two applicators glide across a glossy surface and leave their color behind, to show the texture and the finish of the formula.
The reveal
A macro pass along a single tube, from the L'Oréal Paris band to the embossed cap, for the close-ups of the edit.
Credits
- 3D Animation
- Mattias Peresini
- Shading, Lighting & Compositing
- Mattias Peresini
- 3D Modeling
- Mattias PeresiniSamuel Fiser
Velvet
- Creative Direction
- Jean-Denis du Sorbier
