Kérastase Blonde Guard
3D animations and visuals for the launch of Kérastase's Blonde Guard.
Overview
Kérastase's marketing team asked me to create the animations and visuals for the launch of Blonde Guard, a new product in the Blond Absolu range. Their team came with the storyboard. I took it from there and ran the project, from the direction to delivery.
Product reveal
A slow reveal of the bottle. The camera passes close over the iridescent K and the Blond Absolu lettering, then the bottle settles into the final packshot.
Science sequence
The part of the story about the formula, told with the same lilac spheres as the product shots: they rise and gather under a surface that lights up as they reach it.
Credits
- Direction & 3D Animation
- Mattias Peresini
- Lighting, Shading & Rendering
- Mattias Peresini
- Compositing
- Mattias Peresini
- 3D Modeling
- Mattias Peresini
- 3D Simulations & FXs
- Yohan GameiroMattias Peresini
