Tag Heuer

Carrera Story

A 360° stereoscopic VR film through the story of the Tag Heuer Carrera, made with 909C for a headset.

My roles
Direction & Art Direction

Storyboarding · 3D Animations · Shading

Client
Tag Heuer
Agency
909C
Director
Mattias Peresini
Expertise
Watches
Date
January 2017
Type
Virtual Reality 3D Animation

A 360° journey through the Carrera story

909C brought me in to direct a 360° VR experience for Tag Heuer, a journey through the story of the Carrera rendered in stereoscopic 3D for a headset. I handled the direction and art direction, and did much of the animation, shading and lighting. Thomas Charier and Donald Simonet handled the modeling and animated with me, and Donald built the scripts and plugins the project needed.

Making of

A short behind-the-scenes of the project, from the initial concept at 909C to the production at Point Flottant. The 360° film was released on several platforms (Oculus store, YouTube, Facebook) and shown in Tag Heuer retail stores, like the Opéra store in Paris, and at Tag Heuer events.

Credits

909C

Production
Xavier BK
Concept
Baptiste EssigChristophe Decouland
Project Management
Romain Pomel
Creative Direction
Christophe Decouland

Sound Design

Mooders

Makers

Les Ateliers Seewhy

Mobile App

DV Mobile

Point Flottant Studio

Direction & Art Direction
Mattias Peresini
Storyboarding
Thomas CharierMattias Peresini
3D Animations
Mattias PeresiniDonald Simonet
3D Modeling
Donald SimonetThomas Charier
Shading
Mattias PeresiniThomas Charier
Lighting & Compositing
Mattias Peresini
Scripts & Plugins development
Donald Simonet

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