Hyper Festive
A series of 3D films for SKII's Hyper Festive campaign, built around the limited edition FTE bottles and their glowing red and green effect.
SKII Hyper Festive campaign films
For the SKII Hyper Festive campaign I directed and edited a series of 3D films with Leo Burnett and Prodigious, built around the limited edition FTE bottles and their glowing effect in vivid red and green. I did the animation and the shading, lighting and compositing, which is where the glow came together, and Morgane Costantini worked with me on the modeling. As editor, my job was to find the right balance between the celebrity shots and the CGI product animations.
LCD films
The films had to run on in-store displays and social platforms. For the SKII stores I delivered many versions across every screen combination. In all, the project came to 98 master files, covering every ratio and layout.
Research and development
Early on I spent time experimenting with the lighting and animation. The montage below gathers some of those first tests.
Social media adaptations
Prodigious and Leo Burnett asked for six social films to carry the Hyper Festive campaign. The tricky part was the endscreen packshots: each product layout changed depending on where the film would run, and it all had to stay consistent across aspect ratios.
I built a different endscreen layout for each market.
Credits
Leo Burnett
- Creative Director
- Sylvie Kinn
- Art Director
- Nicolas Damiens
- Project management
- Devika DarminYanna VasquezGene LeeYi Ning Ng
Prodigious
- Production
- Jeigh Santarina
Point Flottant Studio
- Direction & Editing
- Mattias Peresini
- Production
- Sharlene Thiakarajah
- 3D & 2D Animation
- Mattias Peresini
- 3D Modeling
- Morgane CostantiniMattias Peresini
- Shading, Lighting & Compositing
- Mattias Peresini
