Double Eleven 2023
3D animations and visuals for Lancôme’s 2023 Double Eleven campaign, made with Velvet.
Designing a minimalist and modern campaign
For Lancôme’s 2023 Double Eleven campaign, Velvet brought me in to direct and art-direct the 3D. Working from their creative director’s vision, I built the scenes around Lancôme’s iconic Ô. I handled the animation, shading, lighting and compositing; the Point Flottant team took the modeling and rigging.
Key Visuals
The heart of the job was the 3D backgrounds for the dozens of key visuals Velvet had to deliver. I did the shading and surfacing on the Lancôme products and set the layout, camera and framing for each one, so the photographed bottles would drop cleanly into the sets. The shoot came with precise notes on where every product had to sit.
3D Animation Loops
Alongside the stills, I directed a set of 3D animated loops, each a different reading of the Ô, a moving layer for the campaign.
D11 - LEDs
D11 - Planets
D11 - Deconstruct
D11 - Robots
Credits
Velvet
- Creative Direction
- Jean-Denis du Sorbier
- Production
- Alexandra Guichard
Point Flottant
- Direction & Art Direction
- Mattias Peresini
- 3D Animation
- Mattias Peresini
- Shading / Lighting / Compositing
- Mattias Peresini
- 3D Modeling
- Mattias PeresiniSamuel FiserBenjamin Harfenist
- Rigging
- Samuel Fiser
